THRILLVILLE

Highlights A Speed-run
  • Client Thrillville
  • Location Illinois
  • Industry Municipality Professional
There is a revolution coming to Marion, Illinois. It will change the trajectory of Southern Illinois. It is changing the way that people travel, the way they shop, and the way they seek thrills. The challenge with this revolution is that nobody knows how to talk about it. Because there isn’t a clearly defined narrative — not many people know that the revolution is coming so they don’t know how to support it. Thrillville is a 500-acre mecca of serious sports, savage eats, and epic entertainment. They have fused together high-quality with high adventure — like a perfectly executed mullet. Business in the front. Party in the back. Through a comprehensive branding process, MMTH Creative Studio created a compelling and completely unique story of Thrillville. This brand is both up-scale and down to earth, blending high quality with high adventure to create an atmosphere of authenticity that eclipses the corporate clones.
Services/SCOPE LIST GOES ON AND ON
  • Audience Research
  • Key Messaging
  • Lookbook
  • Naming
  • Video
  • Visual Identity
Image of the sky with a cluster of field lights to the right

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