Jalon Daniels | NIL

In an era where student athletes are seeing increasing attention both on and off the field, it's more important than ever to be recognizable. Working alongside KU, we helped mid-season sensation, Jalon Daniels, and starting center, Hunter Dickinson create and launch personal brands that captured their competitive spirit, enabling them to capitalized on opportunities at KU and beyond.

Jalon Daniels, quarterback for the Kansas Jayhawks, wanted to make a splash announcing that he was back and better than ever for the 2024 Football season, after missing the majority of the prior season due to a back injury. He was not ready to be counted out and wanted to share that there was more to his story. Jalon's story is inspirational, he was the third string quarterback in 2021, but worked hard and ended up starting for KU in 2022. The message needed to reflect this personality: big, infectious and genuine to inspire those who think that they are not good enough. In the 2024 season, he became the program's all-time leading rusher and set the school record for rushing touchdowns. Jalon was voted as a team captain.