Jefferson West School District | Brand

Highlights A Speed-run
  • Client Jefferson West School District
  • Location Meriden, Kansas
  • Industry K-12
Enrollment in the Jefferson West School Districts had been declining recently. A new Kansas law now allows parents to enroll their students in any public school no matter where they live, opening the door to recruiting students to attend the JW schools.

Jeff West is a school district with a storied past as far as the logo is concerned. We modernized the brand look, without losing the tradition and rich history. The consistent brand created synergy among all of the buildings that make up the district. This project was not without its challenges, as there were many stakeholders who had varying opinions, especially about the tiger. The time was right to make a change.

Services/SCOPE LIST GOES ON AND ON
  • Audience Research
  • Campaign Development
  • Identity Suite
  • Key Messaging
  • Print Collateral
  • Video
  • Visual Identity
Image of the sky with a cluster of field lights to the right

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